Content marketing is one of the most powerful and effective strategies for driving leads. But to ensure you’re getting a good return on your investment, it’s important to understand how to efficiently manage and measure its performance in order to effectively optimize results. For marketing executives, unlocking the power of profitable content marketing means being able to quickly identify opportunities for improvement, develop value-adding insights from available data, and craft an appropriate strategy that takes into account all applicable trends. In this post, we’ll explore these concepts in more detail with actionable steps that will help you maximize the effectiveness of your content marketing efforts.
Only about half of marketers see a positive ROI for their content marketing efforts
Effective content marketing is an integral part of any successful digital marketing campaign. However, recent studies have shown that only about half of marketers are seeing a positive return on investment (ROI) for their content marketing efforts. Content can often fail to fly with its intended audience, rendering all the effort and energy put into it a waste. But in most cases this isn’t down to lack of talent behind the keyboard!
Efficient marketers know how to make the most of their time. With proper foresight and planning, crafting quality blog posts can take much less effort than expected; in some cases as little as two hours! Investing a bit more care upfront means you won’t have to struggle over your content when it comes down to crunch time.
Publishing content is only the first step; if left unoptimized, businesses can expect minimal to no engagement from readers as well as search engines. To gain maximum benefit and ROI on their efforts, organizations must take care to optimize all published content.
In today’s highly competitive digital landscape, promotion is paramount to successful content marketing. Marketing Profs recently wrote that that are more than 2 million blog posts being published per day. Without proper optimization and utilization of your published materials, you risk underperforming in terms of social engagement, user interactions and lead generations. Consider investing time into maximizing the promotional potential of every post made: it could mean all the difference between success or failure for your business!
Success in this arena requires a combination of thoughtful planning, valuable content creation, and strategic distribution. With the right approach, marketers can achieve exceptional results and see a boost in their ROI.
Don’t think of content in a vacuum
Creating content can be a daunting task, but it’s important to remember that it shouldn’t be done in a vacuum. The best content is created with a clear understanding of the audience and the purpose behind the message. It’s crucial to consider the context in which the content will be consumed and ensure that it resonates with the intended audience. This may mean adapting the tone, style, and format of the content to fit the platform on which it will be shared. By taking a holistic approach to content creation, we can ensure that our message resonates and achieves the desired outcome.
If content promotion isn’t given the attention it deserves, your work could be wasted and you may not get a return on investment. However, dedicating more time to marketing your pieces can open up opportunities for higher viewership and readership – plus save valuable resources when creating new articles.
Don’t let your hard work on a great piece of content go to waste! If you want it seen, think bigger and make sure that the promotion strategy is up-to-par. It’s time to get creative: where would be best for maximum reach? Take control; promote like an expert.
Promotion channels for your content
When it comes to promoting your content, there are a variety of channels to utilize in order to reach your target audience. Research indicates many B2B businesses take advantage of up to thirteen content marketing methods as part of broader content marketing tactics. However, investing too much effort into platforms which don’t generate results can mean wasted time and energy better spent elsewhere.
Social media may have a mixed reputation, but the truth is that 66% of marketers can increase lead generation with its strategic use. When selecting which vehicles to employ for your content distribution efforts, efficiency should take precedence. Determine where prospective customers are residing online and create pieces tailored specifically to their interests – half of all digital articles tend to get fewer than 8 shares on average per Buzzsumo research results. B2B brands typically thrive on Twitter and LinkedIn, while Instagram and Pinterest’s emphasizes visual content which works well for B2C businesses.
And then, there is Facebook. With over 1.23 billion users daily, it’s no surprise that Facebook is the premier platform for businesses to push their content out into the world. Appealing to a broad audience of nearly an hour per day on average-Facebook provides access not only in its abundance of dedicated followers but also with potential access points they may explore further through platforms like ours as well. With Facebook, effectively promoting your content is a simple process. To ensure maximum engagement, make sure to utilize relevant visuals as posts with images garner 20% more attention than those without. Additionally, previewing and ensuring the accuracy of each post before publication is highly recommended for optimal results. Lastly, adding unique captions can further motivate readership – in this example “Here’s how I write my blog posts” could be utilized to draw viewers’ interest.
When it comes to social media marketing, follower engagement is key. Building a loyal following requires more than just posting updates; it’s about creating a sense of community and meaningful interactions. Posting to Facebook is a great way of gauging reader engagement – I’m able to effectively interact with followers and respond directly to their comments. This gives me an insight into what interests my readers, so that my topics continue aligning with their expectations. Positive feedback from your audience provides invaluable validation for any content creator!
Re-purposing and re-posting
As content creators, we often find ourselves with a surplus of material that may have only seen a small amount of engagement. However, the solution isn’t always to create new content from scratch. Re-purposing and re-posting older content is a highly effective strategy that many businesses are now utilizing to reach new audiences and enhance their online presence. With the right approach and careful consideration of your target audience, you can breathe new life into older content and maximize its impact.
Standing out from the crowd requires more than just text-based content – it necessitates repurposing your work to multiple channels. Doing this allows you to reach a wider audience and generate leads like never before. Social media promotion is invaluable but taking some extra effort by diversifying your material can make all the difference in extending awareness of your brand!
As visual content rises in popularity and engagement, it is becoming increasingly apparent that incorporating visuals into our communication strategies can be vitally beneficial. Statistics demonstrate the impact this approach has on social engagement: posts including imagery are twice as likely to engage users than posts without; infographics garner three times more shares than other forms of media; and marketers note a direct correlation between investing in video marketing campaigns and their business success. Therefore, when possible we should strive to supplement written word with visuals – from images accompanying articles or blogposts through to creating data heavy pieces like infographics – for maximum audience reach.
What about repurposing your content into video? Harness the power of video and capitalize on YouTube’s expansive user base by transforming your blog posts into engaging visuals. Video content is more likely to reach a wide range of viewers, particularly in the case of complex or tedious topics – making it an invaluable SEO tool that can be used to exponentially increase exposure levels.
Creating content can be a long and tedious task. However, the effort invested in repurposing content pays off immensely – for example with more leads, higher levels of traffic and greater visibility. Make no mistake; this requires dedication but it all adds up to increased chances of getting your message across!
Content should drive ultimate call-to-actions
When it comes to driving ultimate call-to-actions, content obviously rules. Well-crafted piece of content can be the difference between a potential customer simply scrolling past your website and taking action to learn more about your products or services. Content should not only be informative, but also compelling and tailored to your target audience. By understanding your audience’s pain points and interests, you can create content that resonates with them and inspires them to take the next step towards becoming a customer. The ultimate call-to-action can vary, from filling out a contact form to making a purchase, but whatever it may be, the content should be crafted with the goal of driving action.
Content marketing has become a necessity for any business, whether it is a small, medium or large enterprise. However, there is no one-size-fits-all solution, meaning that careful and strategic planning is necessary if your content truly is to pay dividends. It’s important to consider all aspects of the content strategy from promotion channels to follower interaction and from re-purposing to re-posting. Additionally, all efforts should ultimately be driving followers and customers back home; this means leading with your own website or product page. Doing so not only provides better insights into engagement but also helps to increase conversion rates by crafting personalized marketing experiences tailored specifically for them. Understanding how to get the most out of your content efforts is possible with the help of an experienced team who can create targeted content campaigns built on results and ROI optimization.
At Irons Strategic Content, LLC., we provide these services and more to help you maximize your return on investment when it comes your content marketing endeavors. Don’t leave money on the table — reach out to our team today!