
When a Brand Loses Its “A Peel”
A brand lesson from the Savannah Bananas’ ticket lottery.

A brand lesson from the Savannah Bananas’ ticket lottery.

If you are using generative AI, are you really producing content that reflects your thoughts, feelings, creativity, insights, and decisions?

Whether quotes, downloadable written pieces, or video interviews, you need them on your website. Here are some pointers for successfully capturing this critical customer-approved content.

The need for new, updated, and original content on a broad range of topics is keeping the content-writing industry buzzing. AI technology has enhanced productivity and creativity in writing, but it has also created more work that needs writers.

A blog can support marketing, enhance brand building, and make it possible to speak directly to customers. As a result, blogs have become a ubiquitous feature of many business websites. There are at least five reasons why an on-site blog makes sense.

You’re halfway through the year. Now’s the time to evaluate your entire content portfolio to determine what’s working, what needs to be swapped out or updated, and what to do differently in the months ahead.

Content marketing is one of the most powerful and effective strategies for driving leads. But to ensure you’re …





A brand lesson from the Savannah Bananas’ ticket lottery.

If you are using generative AI, are you really producing content that reflects your thoughts, feelings, creativity, insights, and decisions?

Whether quotes, downloadable written pieces, or video interviews, you need them on your website. Here are some pointers for successfully capturing this critical customer-approved content.

The need for new, updated, and original content on a broad range of topics is keeping the content-writing industry buzzing. AI technology has enhanced productivity and creativity in writing, but it has also created more work that needs writers.